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Marketing

Majority of consumers find digital advertising unconvincing

August 29, 2019

Saks online shopper Most consumers do not find digital advertising to be trustworthy. Image credit: Saks Fifth Avenue

 

By Sarah Ramirez

Most consumers are reluctant to believe that their purchase decisions are based on digital advertising, according to a new report.

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  1. Brands cannot thrive without sustainability: Bazaarvoice
  2. Day’s wrap: LVMH, Prada Group, Richemont, Facebook, Macallan, Chopard, Natural Diamond Council and NetJets
  3. LVMH, Prada Group, Richemont, Facebook, Macallan, Chopard, Natural Diamond Council and NetJets
  4. Most consumers seeking a “third space” post-pandemic: Accenture
  5. Porche prioritizes performance with Bill Nye the Science Guy
  6. Day's wrap: Kering, Tiffany & Co., Balenciaga, Maserati and Mytheresa
  7. Repurposing Instagram for TikTok influencer marketing campaigns will not work
  8. LVMH, Prada Group and Richemont partner on blockchain consortium
  9. Lexus taps “modern leaders” for insightful LS campaign
  10. NetJets shares global sustainability progress
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