NEW YORK – When it comes to mobile holiday marketing, luxury brands should focus on in-store drivers due to the emotional factor involved with buying expensive gifts for loved ones, according to a speaker at Mobile Marketer's Mobile Marketing Summit: Holiday Focus 2011.
Brands can drive people in-store through mobile campaigns using geolocation-based text messages and optimizing mobile search. Surprisingly, applications and mobile commerce sites are not expected to be largely successful in this year’s holiday sales.
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","iv":"6c31796975f33b81a9a4a87507f6e222","s":"af59f16f6f5d69b4"}