NEW YORK – When it comes to mobile holiday marketing, luxury brands should focus on in-store drivers due to the emotional factor involved with buying expensive gifts for loved ones, according to a speaker at Mobile Marketer's Mobile Marketing Summit: Holiday Focus 2011.
Brands can drive people in-store through mobile campaigns using geolocation-based text messages and optimizing mobile search. Surprisingly, applications and mobile commerce sites are not expected to be largely successful in this year’s holiday sales.
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","iv":"f2a7efa603c0cd2af7b213706c483633","s":"e74e386289c8fbee"}