NEW YORK – When it comes to mobile holiday marketing, luxury brands should focus on in-store drivers due to the emotional factor involved with buying expensive gifts for loved ones, according to a speaker at Mobile Marketer's Mobile Marketing Summit: Holiday Focus 2011.
Brands can drive people in-store through mobile campaigns using geolocation-based text messages and optimizing mobile search. Surprisingly, applications and mobile commerce sites are not expected to be largely successful in this year’s holiday sales.
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","iv":"f3ea069143a17ae184717fe907c072db","s":"1a101e00d5361cae"}