NEW YORK – When it comes to mobile holiday marketing, luxury brands should focus on in-store drivers due to the emotional factor involved with buying expensive gifts for loved ones, according to a speaker at Mobile Marketer's Mobile Marketing Summit: Holiday Focus 2011.
Brands can drive people in-store through mobile campaigns using geolocation-based text messages and optimizing mobile search. Surprisingly, applications and mobile commerce sites are not expected to be largely successful in this year’s holiday sales.
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","iv":"e3610f3e6e5dae9ac302efed05039790","s":"69f562f470cec969"}