Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Apps not going to be large source of revenue during holidays: Ogilvy exec

September 9, 2011

Martin Lange at the Mobile Marketing Summit

 

harrods-app-185-goodNEW YORK When it comes to mobile holiday marketing, luxury brands should focus on in-store drivers due to the emotional factor involved with buying expensive gifts for loved ones, according to a speaker at Mobile Marketer's Mobile Marketing Summit: Holiday Focus 2011.

Brands can drive people in-store through mobile campaigns using geolocation-based text messages and optimizing mobile search. Surprisingly, applications and mobile commerce sites are not expected to be largely successful in this year’s holiday sales.

To read the entire article, please subscribe or