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Retail

Luxury brands ill-equipped to meet shoppers’ ecommerce expectations

September 16, 2019

Omnichannel consumer More than half of luxury consumers begin their shopping journeys online. Image credit: Attraqt

 

By Sarah Ramirez

Luxury brands’ digital offerings come up short of shoppers’ expectations, at a time when 65 percent of millennial and Generation Z consumers start their buying journeys online.

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  1. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Harrods announces key leadership appointment
  4. Audi propels Santa into the future with electric sleigh
  5. Lamborghini heads to French Alps for women-led driving series
  6. Exclusive Resorts purchases Inspirato for $59M
  7. Diptyque plays with the surreal in holiday tale
  8. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  9. Louis Vuitton introduces Visionary Journeys Seoul
  10. Armani, Chanel kick off inaugural Architectural Digest tablet edition
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