Luxury Daily
World’s leading luxury business publication
Oct. 21, 2020
  1. Luxury labels push pink products to fund Breast Cancer research
  2. French buyers dominating prime London real estate: Knight Frank
  3. Land Rover conquers Everest in latest Above and Beyond story
  4. Physical, digital hybrid events may be new normal for future fashion weeks
  5. Fortnum & Mason appeals to tea lovers with new bespoke service
  6. Consumers will be guided by emotion in 2021 decisions: Forrester
  7. Ferragamo steps into the “future of craft” with new immersive retail experience
  8. “Buy Less, Buy Better” means luxury leaders are only going to get stronger
  9. Sales of luxurious homes in US surge amid pandemic: Redfin
  10. Subscribe now: Full access to 90,000+ articles, reports, videos and images
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Luxury brands ill-equipped to meet shoppers’ ecommerce expectations

September 16, 2019

Omnichannel consumer More than half of luxury consumers begin their shopping journeys online. Image credit: Attraqt

 

By Sarah Ramirez

Luxury brands’ digital offerings come up short of shoppers’ expectations, at a time when 65 percent of millennial and Generation Z consumers start their buying journeys online.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury labels push pink products to fund Breast Cancer research
  2. French buyers dominating prime London real estate: Knight Frank
  3. Land Rover conquers Everest in latest Above and Beyond story
  4. Physical, digital hybrid events may be new normal for future fashion weeks
  5. Fortnum & Mason appeals to tea lovers with new bespoke service
  6. Consumers will be guided by emotion in 2021 decisions: Forrester
  7. Ferragamo steps into the “future of craft” with new immersive retail experience
  8. “Buy Less, Buy Better” means luxury leaders are only going to get stronger
  9. Sales of luxurious homes in US surge amid pandemic: Redfin
  10. Subscribe now: Full access to 90,000+ articles, reports, videos and images
VIDEOS
More Videos

MORE IN Retail
Klarna arrives in Italy as ecommerce shopping grows in popularity
Why do Chinese consumers love tailor-made luxury experiences?
Fortnum & Mason appeals to tea lovers with new bespoke service
“Buy Less, Buy Better” means luxury leaders are only going to get stronger
In a post-COVID-19 world, every retailer must find its “essential”
What Chinese online platform is right for your luxury brand?



RECENT ARTICLES
Day’s wrap: Bentley, Hublot, Ovolo Hotels and Klarna
Hublot unveils new MECA-10 Clock as part of collaboration with L’Epée
Ovolo Hotels becomes first hospitality group to go vegetarian

Bentley brings exclusive convertible to CSR Racing
As European lockdowns resume, luxury brands brace for more setbacks
Armani Casa celebrates anniversary year in retrospective campaign