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Oct. 17, 2021
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Retail

Luxury brands ill-equipped to meet shoppers’ ecommerce expectations

September 16, 2019

Omnichannel consumer More than half of luxury consumers begin their shopping journeys online. Image credit: Attraqt

 

By Sarah Ramirez

Luxury brands’ digital offerings come up short of shoppers’ expectations, at a time when 65 percent of millennial and Generation Z consumers start their buying journeys online.

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  1. Mobile reigns supreme as holiday shopping channel
  2. Introducing Luxury Women to Watch 2022
  3. What luxuries China still craves from the West
  4. Louis XIII gets a taste of gamification with immersive experience
  5. Leveraging consumers as a marketing channel the key in China
  6. IWC celebrates ambition with Lewis Hamilton
  7. Digital offerings, transparency necessary for brand success
  8. How should luxury brands navigate creative shift on social media?
  9. Mr Porter’s Kingsman collection “gold standard” of film merchandising
  10. Moncler strategy based on speed, creativity and flexibility
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