Luxury Daily
World’s leading luxury business publication
Oct. 22, 2019
  1. Bentley, WeChat, Surface Media, Selfridges and Estée Lauder – Live news
  2. Estée Lauder shares global glimpses of love for fragrance launch
  3. Day’s wrap: Bentley, WeChat, Surface Media, Selfridges and Estée Lauder
  4. Tariffs, Harrods, Tokyo Fashion Week and luxury real estate – News briefs
  5. Personal luxury goods brands saw steepest value growth this year
  6. 68pc of millennials follow luxury brands on social media: report
  7. Breitling heads to the ocean with surfing "squad"
  8. Coty considers selling professional division to focus on luxury, cosmetics
  9. 9pc of US consumers trust text messages from brands: Forrester
  10. Day's wrap: HBC, Tiffany, Coty, Tmall, British Fashion Council and GOAT
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Retail

Luxury brands ill-equipped to meet shoppers’ ecommerce expectations

September 16, 2019

Omnichannel consumer More than half of luxury consumers begin their shopping journeys online. Image credit: Attraqt

 

By Sarah Ramirez

Luxury brands’ digital offerings come up short of shoppers’ expectations, at a time when 65 percent of millennial and Generation Z consumers start their buying journeys online.

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  1. Bentley, WeChat, Surface Media, Selfridges and Estée Lauder – Live news
  2. Estée Lauder shares global glimpses of love for fragrance launch
  3. Day’s wrap: Bentley, WeChat, Surface Media, Selfridges and Estée Lauder
  4. Tariffs, Harrods, Tokyo Fashion Week and luxury real estate – News briefs
  5. Personal luxury goods brands saw steepest value growth this year
  6. 68pc of millennials follow luxury brands on social media: report
  7. Breitling heads to the ocean with surfing "squad"
  8. Coty considers selling professional division to focus on luxury, cosmetics
  9. 9pc of US consumers trust text messages from brands: Forrester
  10. Day's wrap: HBC, Tiffany, Coty, Tmall, British Fashion Council and GOAT
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