Marketing
October 14, 2019
Social media is primarily used for two-way communication. Image credit: Boucheron
By Sarah Jones
Social media is inherently a communal network for affluent consumers, opening up opportunities for brands to engage consumers in a two-way dialogue.
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","iv":"12d603aca3abf06bb89f962e9697e14e","s":"06f06b6c0acb2856"}
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