Marketing
October 14, 2019
Social media is primarily used for two-way communication. Image credit: Boucheron
By Sarah Jones
Social media is inherently a communal network for affluent consumers, opening up opportunities for brands to engage consumers in a two-way dialogue.
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","iv":"9013a259610ecd90fea9dc19681f0d2f","s":"3f0eafcbd01c4fc4"}
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