Marketing
October 14, 2019
Social media is primarily used for two-way communication. Image credit: Boucheron
By Sarah Jones
Social media is inherently a communal network for affluent consumers, opening up opportunities for brands to engage consumers in a two-way dialogue.
{"ct":"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","iv":"44d7ec21fb84c01a827ba2e61ca6bff8","s":"aa32ae985a43842e"}
Share your thoughts. Click here