Marketing
October 14, 2019
Social media is primarily used for two-way communication. Image credit: Boucheron
By Sarah Jones
Social media is inherently a communal network for affluent consumers, opening up opportunities for brands to engage consumers in a two-way dialogue.
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","iv":"c26520fc471d08cefb378862e0b96ce7","s":"3b3a6b42bebc7872"}
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