Marketing
October 14, 2019
Social media is primarily used for two-way communication. Image credit: Boucheron
By Sarah Jones
Social media is inherently a communal network for affluent consumers, opening up opportunities for brands to engage consumers in a two-way dialogue.
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","iv":"bad0031dc3e08dfaaf00cd67dab1ee1a","s":"3b6dcd4afcad2011"}
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