Marketing
October 14, 2019
Social media is primarily used for two-way communication. Image credit: Boucheron
By Sarah Jones
Social media is inherently a communal network for affluent consumers, opening up opportunities for brands to engage consumers in a two-way dialogue.
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","iv":"08312b6b916ff6373cb8102b37cb86d2","s":"5702f8fc68bb361b"}
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