Marketing
October 14, 2019
Social media is primarily used for two-way communication. Image credit: Boucheron
By Sarah Jones
Social media is inherently a communal network for affluent consumers, opening up opportunities for brands to engage consumers in a two-way dialogue.
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","iv":"ceefd8e083d424b3805ac7b20479bc33","s":"76047d190325a023"}
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