Marketing
October 14, 2019
Social media is primarily used for two-way communication. Image credit: Boucheron
By Sarah Jones
Social media is inherently a communal network for affluent consumers, opening up opportunities for brands to engage consumers in a two-way dialogue.
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","iv":"241365322469d2760460cad9d5d3ef48","s":"b64f7ccffdf11786"}
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