Marketing
October 14, 2019
Social media is primarily used for two-way communication. Image credit: Boucheron
By Sarah Jones
Social media is inherently a communal network for affluent consumers, opening up opportunities for brands to engage consumers in a two-way dialogue.
{"ct":"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","iv":"132d9d386ce5e771b4a593b909956c1e","s":"23f76f387a484c1c"}
Share your thoughts. Click here