Marketing
October 14, 2019
Social media is primarily used for two-way communication. Image credit: Boucheron
By Sarah Jones
Social media is inherently a communal network for affluent consumers, opening up opportunities for brands to engage consumers in a two-way dialogue.
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","iv":"d71b4718f9850246e66e5c79e2a8e43c","s":"6cfb61725ea64649"}
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