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Travel and hospitality

Milan partners with WeChat to connect with Chinese travelers

October 18, 2019

Miu Miu Milan Design Week Milan is home to many luxury brands and historic landmarks, such as Teatro Gerolamo. Image credit: Miu Miu

 

By Staff reports

Milan’s official promotional agency has teamed with Tencent’s WeChat as the Italian city caters to Chinese consumers with luxury appetites.

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  1. France welcomes first Case Loewe location
  2. Versace announces exit of Dario Vitale as creative director
  3. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  4. Chopard, Boss, Lancôme front AR experience from Snapchat
  5. Vhernier enters Asia with new store concept
  6. New film from Moncler marks return to Winter Olympics
  7. Hyatt names global lead for luxury brands
  8. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  9. Sephora highlights the integral presence of Black beauty
  10. Prada places actors, activists at heart of 'Re-Nylon'
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