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Research

How luxury brands can revitalize WeChat growth in China

November 5, 2019

According to the WeChat Luxury Index Part II: Acquisition by DLG and JINGdigital, the growth rate of luxury brands with big communities on WeChat (>100,000 followers) stood at 18 percent in the first half of this year – a marked decrease from the 38 percent reported for the same period last year. Image credit: Luxury Society According to the WeChat Luxury Index Part II: Acquisition by DLG and JINGdigital, the growth rate of luxury brands with big communities on WeChat (>100,000 followers) stood at 18 percent in the first half of this year – a marked decrease from the 38 percent reported for the same period last year. Image credit: Luxury Society

 

By Lydianne Yap

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