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Feb. 7, 2026
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Research

How luxury brands can revitalize WeChat growth in China

November 5, 2019

According to the WeChat Luxury Index Part II: Acquisition by DLG and JINGdigital, the growth rate of luxury brands with big communities on WeChat (>100,000 followers) stood at 18 percent in the first half of this year – a marked decrease from the 38 percent reported for the same period last year. Image credit: Luxury Society According to the WeChat Luxury Index Part II: Acquisition by DLG and JINGdigital, the growth rate of luxury brands with big communities on WeChat (>100,000 followers) stood at 18 percent in the first half of this year – a marked decrease from the 38 percent reported for the same period last year. Image credit: Luxury Society

 

By Lydianne Yap

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  3. Champagne Telmont earns Regenerative Organic certification
  4. Estée Lauder Companies raises full-year outlook
  5. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  6. Aston Martin loops Breitling in as global watch partner
  7. Kering Generation Award X Jewelry returns
  8. Qatar Airways, Art Basel kick off partnership in Doha
  9. Versace hires Pieter Mulier as chief creative officer
  10. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
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Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
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