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Retail

Swarovski takes digital store concept to US in online-offline meld

November 21, 2019

Swarovski wants to restore - even enhance - the sparkle in retail-store experiences. Image courtesy of Swarovski Swarovski wants to restore - even enhance - the sparkle in retail-store experiences. Image courtesy of Swarovski

 

By Mickey Alam Khan

Swarovski, known for its cut crystals, gemstones and jewelry, has taken its Crystal Studio retail concept to the United States, seeking to blend the best of online, mobile and bricks-and-mortar shopping.

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