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Arts and entertainment

Britain’s Selfridges becomes first department store to open permanent movie theater

November 21, 2019

Cinema at Selfridges: Will it play well with customers? Image courtesy of Selfridges. Photo: Matt Writtle/Selfridges, copyright Matt Writtle 2019 Cinema at Selfridges: Will it play well with customers? Image courtesy of Selfridges. Photo: Matt Writtle/Selfridges, copyright Matt Writtle 2019

 

By Staff reports

Britain’s Selfridges has become the first department store in the world to open a permanent cinema on its premises in a move that seeks to increase the experiential involvement of its brand with shoppers.

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