Arts and entertainment
November 21, 2019
Cinema at Selfridges: Will it play well with customers? Image courtesy of Selfridges. Photo: Matt Writtle/Selfridges, copyright Matt Writtle 2019
By Staff reports
Britain’s Selfridges has become the first department store in the world to open a permanent cinema on its premises in a move that seeks to increase the experiential involvement of its brand with shoppers.
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