Retail
December 24, 2019
Sales spiked most on Black Friday for retailers with pricier goods. Image credit: Neiman Marcus
By Sarah Jones
As retailers sought to attract shoppers during Black Friday weekend, the most successful sales drivers were direct marketing pushes through email and SMS.
{"ct":"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","iv":"48160d7c3a101ade3e3c6d7bcca1831e","s":"b41bd7a32b96b8ba"}
Share your thoughts. Click here