Retail
December 24, 2019
Sales spiked most on Black Friday for retailers with pricier goods. Image credit: Neiman Marcus
By Sarah Jones
As retailers sought to attract shoppers during Black Friday weekend, the most successful sales drivers were direct marketing pushes through email and SMS.
{"ct":"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","iv":"7642e2fd70352ed02e2193b8ed8d0875","s":"b3a9201a6343bbac"}
Share your thoughts. Click here