Retail
December 24, 2019
Sales spiked most on Black Friday for retailers with pricier goods. Image credit: Neiman Marcus
By Sarah Jones
As retailers sought to attract shoppers during Black Friday weekend, the most successful sales drivers were direct marketing pushes through email and SMS.
{"ct":"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","iv":"8be7689fa68cb000944a27d40e12b127","s":"693a5644e8907564"}
Share your thoughts. Click here