Retail
December 24, 2019
Sales spiked most on Black Friday for retailers with pricier goods. Image credit: Neiman Marcus
By Sarah Jones
As retailers sought to attract shoppers during Black Friday weekend, the most successful sales drivers were direct marketing pushes through email and SMS.
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