Retail
December 24, 2019
Sales spiked most on Black Friday for retailers with pricier goods. Image credit: Neiman Marcus
By Sarah Jones
As retailers sought to attract shoppers during Black Friday weekend, the most successful sales drivers were direct marketing pushes through email and SMS.
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","iv":"5e1f43a79d862032fc849525a0c9eb26","s":"e3a37eddaf122277"}
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