Retail
December 24, 2019
Sales spiked most on Black Friday for retailers with pricier goods. Image credit: Neiman Marcus
By Sarah Jones
As retailers sought to attract shoppers during Black Friday weekend, the most successful sales drivers were direct marketing pushes through email and SMS.
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","iv":"8c3babd1218a8079b9cdcd667d3966b3","s":"7dbb79a01d496e7e"}
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