Retail
December 24, 2019
Sales spiked most on Black Friday for retailers with pricier goods. Image credit: Neiman Marcus
By Sarah Jones
As retailers sought to attract shoppers during Black Friday weekend, the most successful sales drivers were direct marketing pushes through email and SMS.
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