Retail
December 24, 2019
Sales spiked most on Black Friday for retailers with pricier goods. Image credit: Neiman Marcus
By Sarah Jones
As retailers sought to attract shoppers during Black Friday weekend, the most successful sales drivers were direct marketing pushes through email and SMS.
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","iv":"ce613be4c41542276bad6aaf57f3e1be","s":"79989bb1811f6f3b"}
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