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Feb. 12, 2026
  1. Kering sees annual revenues sink 13pc
  2. Building brands with charisma
  3. Aston Martin loops Breitling in as global watch partner
  4. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  5. Quarterly sales at Coty drop by 3pc
  6. Men spend more on luxury, but shop the same amount as women: report
  7. Coty partners with OpenAI
  8. The Peninsula expands motoring adventure to Scotland
  9. Deadstock denim from Nona Source dresses new Guerlain drop
  10. Raffles creates Printemps-exclusive lifestyle collection
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Classic Guides

Luxury Outlook 2020 – Luxury Memo special report

December 26, 2019

Eye eye, Captain: Gucci's 2019 holiday campaign. Image courtesy of Gucci Sustainability and exclusivity are just a few of the goals that should be in luxury marketers' sights for 2020. Image courtesy of Gucci

 

By Sarah Jones

Heading into 2020, luxury marketers need to balance democratization with brand protection to capture the up-and-coming consumer without tarnishing their prestige image.

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  1. Kering sees annual revenues sink 13pc
  2. Building brands with charisma
  3. Aston Martin loops Breitling in as global watch partner
  4. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  5. Quarterly sales at Coty drop by 3pc
  6. Men spend more on luxury, but shop the same amount as women: report
  7. Coty partners with OpenAI
  8. The Peninsula expands motoring adventure to Scotland
  9. Deadstock denim from Nona Source dresses new Guerlain drop
  10. Raffles creates Printemps-exclusive lifestyle collection
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