Research
January 27, 2020
China’s young digital natives who reside predominantly in tier-2, -3 or -4 cities have become retail’s growth engine, McKinsey says. Image credit: Shutterstock
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","iv":"9d1185db1bb9408c73b1d4f069a33146","s":"c8a83daf17e16034"}
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