Research
January 27, 2020
China’s young digital natives who reside predominantly in tier-2, -3 or -4 cities have become retail’s growth engine, McKinsey says. Image credit: Shutterstock
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","iv":"3aec3624e437cc38998c969a5cbcacf0","s":"dce5e1e12bd2181b"}
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