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Feb. 19, 2020
  1. Day's wrap: Jaguar Land Rover, Walpole, Redrice Ventures, Ferragamo and Prada
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  4. Prada, extending campaign to book, asks consumers to create own acronym with brand name
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  8. Digital marketing budgets to gain priority as CMOs fear economic slowdown
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Media/publishing

Advertising is a dirty word today: Adweek CEO

January 27, 2020

The way that content is being consumed has changed. Image credit: Valentino

 

By Sarah Jones

NEW YORK – Media brands can no longer support themselves on advertising alone, requiring additional forms of revenue to see success.

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  1. Day's wrap: Jaguar Land Rover, Walpole, Redrice Ventures, Ferragamo and Prada
  2. Register now: Women in Luxury conference New York April 15
  3. Best speaker lineup ever for Women in Luxury conference New York April 15
  4. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  5. Jaguar Land Rover’s Project Vector vehicle is nod to future of urban mobility
  6. Four Seasons shaping focus as travelers seek purpose through authentic experiences
  7. Ferragamo taps creative style icons for new Viva shoe campaign
  8. Digital marketing budgets to gain priority as CMOs fear economic slowdown
  9. Anya Hindmarch’s “I Am A Plastic Bag” makes the ultimate statement: Sold out
  10. Fendi taps British photographer Nick Knight for women’s spring/summer 2020 ad campaign
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Day’s wrap: Jaguar Land Rover, Walpole, Redrice Ventures, Ferragamo and Prada