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Financial services

How Klarna is helping the aspirational consumer buy into luxury

February 3, 2020

Klarna specializes in buy now, pay later transactions. Image credit: Klarna

 

By Sarah Jones

NEW YORK – Installment payment provider Klarna is helping to convince younger shoppers to buy into luxury by splitting up entry-level purchases into smaller, more attractive amounts.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. Veuve Clicquot debuts après-ski activations
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Presentation decks and agenda for Luxury FirstLook Jan. 15
  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Dior dives into French Riviera with escapist fragrance
  7. Free webinar Oct. 27: Finances of the luxury home buyer
  8. Audi propels Santa into the future with electric sleigh
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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