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Marketing

Why Big Monster holds the key to Chinese Gen Z sneaker fans

February 3, 2020

Guo Yanbo "Big Monster" at a meet-and-greet event in January. Image courtesy of Guo Yanbo Guo Yanbo "Big Monster" at a meet-and-greet event in January. Image courtesy of Guo Yanbo

 

By Yaling Jiang

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  1. Day's wrap: Jaguar Land Rover, Walpole, Redrice Ventures, Ferragamo and Prada
  2. Register now: Women in Luxury conference New York April 15
  3. Best speaker lineup ever for Women in Luxury conference New York April 15
  4. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  5. Jaguar Land Rover’s Project Vector vehicle is nod to future of urban mobility
  6. Four Seasons shaping focus as travelers seek purpose through authentic experiences
  7. Ferragamo taps creative style icons for new Viva shoe campaign
  8. Anya Hindmarch’s “I Am A Plastic Bag” makes the ultimate statement: Sold out
  9. Digital marketing budgets to gain priority as CMOs fear economic slowdown
  10. Fendi taps British photographer Nick Knight for women’s spring/summer 2020 ad campaign
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Jaguar Land Rover, Walpole, Redrice Ventures, Ferragamo and Prada