Events/Causes
September 23, 2011
By Rachel Lamb
Luxury marketers tend to host events or team-up with charities to create a halo effect around themselves, and some experts believe that affluent consumers respond quite well to this strategy.
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","iv":"9a2c98c46df07f8d06abe03d35ba2840","s":"6830a25e7519c55e"}
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