Events/Causes
September 23, 2011
By Rachel Lamb
Luxury marketers tend to host events or team-up with charities to create a halo effect around themselves, and some experts believe that affluent consumers respond quite well to this strategy.
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","iv":"b9af3b3a62d7a282150be38008ea620d","s":"4fcb553974a6f46e"}
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