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Retail

Burberry lowers outlook over store closures in China due to coronavirus

February 7, 2020

Burberry's structured TB bag was reimagined for 2020 Chinese Lunar New Year in vibrant shades of red – a symbol of joy, vitality and prosperity in China – complete with its Thomas Burberry Monogram clasp. Image credit: Burberry Burberry's structured TB bag was reimagined for 2020 Chinese Lunar New Year in vibrant shades of red – a symbol of joy, vitality and prosperity in China – complete with its Thomas Burberry Monogram clasp. Image credit: Burberry

 

By Dianna Dilworth

Burberry has closed 24 of its 64 stores in mainland China and the remaining shops have cut hours and see major declines in traffic, having a negative impact on the British fashion label’s retail sales in the coronavirus-plagued country and its Hong Kong special administrative region.

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