Marketing
February 14, 2020
Premium price and lack of awareness are barriers to purchases of sustainably made products. Source: The Conference Board.
By Dianna Dilworth
The price premium associated with sustainable products and communications challenges are key deterrents for consumers to buy from marketers with sustainability-oriented practices.
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","iv":"1e2f131e68dd8bd9502c4346936a89d9","s":"e4bf373f93b828e0"}
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