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Jan. 15, 2021
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Marketing

Price premium, unclear communications are key barriers for sustainable brands

February 14, 2020

Premium price and lack of awareness are barriers to purchases of sustainably made products. Source: The Conference Board. Premium price and lack of awareness are barriers to purchases of sustainably made products. Source: The Conference Board.

 

By Dianna Dilworth

The price premium associated with sustainable products and communications challenges are key deterrents for consumers to buy from marketers with sustainability-oriented practices.

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Could Alibaba try to acquire Farfetch?