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April 4, 2020
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Marketing

Price premium, unclear communications are key barriers for sustainable brands

February 14, 2020

Premium price and lack of awareness are barriers to purchases of sustainably made products. Source: The Conference Board. Premium price and lack of awareness are barriers to purchases of sustainably made products. Source: The Conference Board.

 

By Dianna Dilworth

The price premium associated with sustainable products and communications challenges are key deterrents for consumers to buy from marketers with sustainability-oriented practices.

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  1. Day's wrap: Lexus, Aman, LVMH and Alexander McQueen
  2. Vacation destinations on the cusp of change are most desired
  3. 71pc of affluent parents opt to upgrade accommodations for family trips
  4. LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
  5. Swiss hotel chain Aman offers meditational tips from house specialists as world frets over COVID-19
  6. Lexus, recognizing mood, switches all US promotional advertising to national people-first effort
  7. Four Seasons, Belmond lure homebound consumers with virtual events
  8. With no trade shows, ramp up PR, content marketing and digital outreach
  9. Marketing during the economic downturn
  10. Jaguar Land Rover, Net-A-Porter, Pomellato, DoDo, CARES Act and Capri Holdings
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Day’s wrap: Lexus, Aman, LVMH and Alexander McQueen

Swiss hotel chain Aman offers meditational tips from house specialists as world frets over COVID-19
LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
Alexander McQueen finds new way to engage fans with McQueenCreators