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Marketing

Price premium, unclear communications are key barriers for sustainable brands

February 14, 2020

Premium price and lack of awareness are barriers to purchases of sustainably made products. Source: The Conference Board. Premium price and lack of awareness are barriers to purchases of sustainably made products. Source: The Conference Board.

 

By Dianna Dilworth

The price premium associated with sustainable products and communications challenges are key deterrents for consumers to buy from marketers with sustainability-oriented practices.

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  1. Day's wrap: Jaguar Land Rover, Walpole, Redrice Ventures, Ferragamo and Prada
  2. Register now: Women in Luxury conference New York April 15
  3. Best speaker lineup ever for Women in Luxury conference New York April 15
  4. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  5. Jaguar Land Rover’s Project Vector vehicle is nod to future of urban mobility
  6. Four Seasons shaping focus as travelers seek purpose through authentic experiences
  7. Ferragamo taps creative style icons for new Viva shoe campaign
  8. Digital marketing budgets to gain priority as CMOs fear economic slowdown
  9. Anya Hindmarch’s “I Am A Plastic Bag” makes the ultimate statement: Sold out
  10. Fendi taps British photographer Nick Knight for women’s spring/summer 2020 ad campaign
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