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Mobile

Ferragamo misses the mark with mobile New York Times ads

September 26, 2011

Ferragamo's mobile landing page

 

By Kayla Hutzler

Italian handbag and footwear designer Salvatore Ferragamo is missing out on possible mobile commerce sales by not linking advertisements to an optimized site following its banner ads in the New York Times mobile application for the iPhone.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
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  3. Chaumet expands environmental efforts with WWF France partnership
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  5. Louis Vuitton names second edition Watch Prize winner
  6. Waldorf Astoria restyles suites at Rome Cavalieri
  7. Ralph Lauren strengthens ESG strategy, sets 2030 targets
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