Mobile
September 26, 2011
By Kayla Hutzler
Italian handbag and footwear designer Salvatore Ferragamo is missing out on possible mobile commerce sales by not linking advertisements to an optimized site following its banner ads in the New York Times mobile application for the iPhone.
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","iv":"ff89128149c2a5bc42ec1e9bc0a1f1be","s":"4174a6257ac7de0a"}
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