Marketing
February 18, 2020
CMO outlook in 2020. Courtesy of Chief Outsiders
By Dianna Dilworth
An economic downturn could lead to negative impacts on business this year, though luxury is partially immune, according to chief marketing officers interviewed in a new report.
{"ct":"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","iv":"8b33587b2b032476939407462e43b642","s":"51a65b5d81c6e579"}
Share your thoughts. Click here