Marketing
February 18, 2020
CMO outlook in 2020. Courtesy of Chief Outsiders
By Dianna Dilworth
An economic downturn could lead to negative impacts on business this year, though luxury is partially immune, according to chief marketing officers interviewed in a new report.
{"ct":"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","iv":"2044c60ddae0d80dd78a80c8b816ffbe","s":"8efacf889629e03e"}
Share your thoughts. Click here