Luxury Daily
World’s leading luxury business publication
April 3, 2020
  1. Preparing to reignite your luxury business post-pandemic
  2. Fashion sites show slow signs of life after March drop-off
  3. Luxury executives expect shutdowns to go on for months
  4. Kering’s Pomellato, DoDo jewelry brands, with $109K donation, take stand against domestic abuse in housebound Italy
  5. Bloomingdale’s parent Macy’s teeters on edge, furloughs almost all employees
  6. Neiman Marcus Group, ravaged by COVID-19 lockdown, to furlough or cut salaries of most employees
  7. Marketing during the economic downturn
  8. 20 tips for luxury brands to remain relevant during the COVID-19 lockdown
  9. Four Seasons, Belmond lure homebound consumers with virtual events
  10. Women in Luxury 2020 New York conference moved to Wednesday, June 24
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Marketing

Digital marketing budgets to gain priority as CMOs fear economic slowdown

February 18, 2020

CMO outlook in 2020. Courtesy of Chief Outsiders CMO outlook in 2020. Courtesy of Chief Outsiders

 

By Dianna Dilworth

An economic downturn could lead to negative impacts on business this year, though luxury is partially immune, according to chief marketing officers interviewed in a new report.

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  1. Preparing to reignite your luxury business post-pandemic
  2. Fashion sites show slow signs of life after March drop-off
  3. Luxury executives expect shutdowns to go on for months
  4. Kering’s Pomellato, DoDo jewelry brands, with $109K donation, take stand against domestic abuse in housebound Italy
  5. Bloomingdale’s parent Macy’s teeters on edge, furloughs almost all employees
  6. Neiman Marcus Group, ravaged by COVID-19 lockdown, to furlough or cut salaries of most employees
  7. Marketing during the economic downturn
  8. 20 tips for luxury brands to remain relevant during the COVID-19 lockdown
  9. Four Seasons, Belmond lure homebound consumers with virtual events
  10. Women in Luxury 2020 New York conference moved to Wednesday, June 24
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Women in Luxury 2020 New York conference moved to Wednesday, June 24



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