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Nov. 24, 2020
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Marketing

Digital marketing budgets to gain priority as CMOs fear economic slowdown

February 18, 2020

CMO outlook in 2020. Courtesy of Chief Outsiders CMO outlook in 2020. Courtesy of Chief Outsiders

 

By Dianna Dilworth

An economic downturn could lead to negative impacts on business this year, though luxury is partially immune, according to chief marketing officers interviewed in a new report.

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  1. Estée Lauder leans on ecommerce, Chinese market presence to navigate crisis
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  3. 7 trends to watch in luxury influencer marketing in 2021
  4. 6 big China luxury trends from 2020
  5. Dior unveils first loungewear collection as fashion lovers stay close to home
  6. FT Business of Luxury Summit 2020 focuses on luxury after the lockdown
  7. Emerging designers focus on unlikely benefits of pandemic
  8. New creative styles will emerge after lockdowns: Dior’s Kim Jones
  9. Audi adds thrill to wish list in new humorous holiday campaign
  10. McLaren, Dior, Small Luxury Hotels and LX Collection
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