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May 12, 2021
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Marketing

Digital marketing budgets to gain priority as CMOs fear economic slowdown

February 18, 2020

CMO outlook in 2020. Courtesy of Chief Outsiders CMO outlook in 2020. Courtesy of Chief Outsiders

 

By Dianna Dilworth

An economic downturn could lead to negative impacts on business this year, though luxury is partially immune, according to chief marketing officers interviewed in a new report.

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  1. LVMH reveals comprehensive update on sustainability efforts
  2. Prada plays to Gen Z with new Galleria effort
  3. Black Tomato teams with Auberge, Mercedes for luxury road trips
  4. BMW illustrates electrification of sonic experiences
  5. Rimowa launches first NFT art auction
  6. Day’s wrap: Condé Nast, Marriott, Bentley, Rimowa and Selfridges
  7. Affluent millennials most likely to splurge on travel
  8. Day’s wrap: Saks, NYFW, Aston Martin and Ramadan
  9. Registration open for Women in Luxury 2021 eConference June 2
  10. How to win the booming lingerie market in China
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