Marketing
February 18, 2020
CMO outlook in 2020. Courtesy of Chief Outsiders
By Dianna Dilworth
An economic downturn could lead to negative impacts on business this year, though luxury is partially immune, according to chief marketing officers interviewed in a new report.
{"ct":"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","iv":"f96c3ba4e097e6f1088e27755f898120","s":"af08aedee0e989f0"}
Share your thoughts. Click here