Marketing
February 18, 2020
CMO outlook in 2020. Courtesy of Chief Outsiders
By Dianna Dilworth
An economic downturn could lead to negative impacts on business this year, though luxury is partially immune, according to chief marketing officers interviewed in a new report.
{"ct":"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","iv":"e4035aaa1f00807893087d9f9108c7ce","s":"686c9c96bf0ace1a"}
Share your thoughts. Click here