Luxury Daily
World’s leading luxury business publication
July 10, 2020
  1. Fendi expands digital boundary with debut of first TikTok official channel
  2. Global wealthy begin shift to sustainable investing with pandemic overhang
  3. Day's wrap: Fendi, Gucci, China's Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
  4. Saks Fifth Avenue debuts $200-$600 meal kits for New York’s wealthy
  5. Gucci debuts new playful take on idea of imitation with Accidental Influencer project
  6. Dior promotes summer skincare in pastoral pitch for country living
  7. How to create a more equitable and diverse work environment
  8. Fendi, Gucci, China's Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
  9. Kering’s Qeelin jewelry brand is symbol of China’s growing pride for domestic champions
  10. Louis Vuitton plays up classic luxury in new handbag effort
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Marketing

Digital marketing budgets to gain priority as CMOs fear economic slowdown

February 18, 2020

CMO outlook in 2020. Courtesy of Chief Outsiders CMO outlook in 2020. Courtesy of Chief Outsiders

 

By Dianna Dilworth

An economic downturn could lead to negative impacts on business this year, though luxury is partially immune, according to chief marketing officers interviewed in a new report.

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  1. Fendi expands digital boundary with debut of first TikTok official channel
  2. Global wealthy begin shift to sustainable investing with pandemic overhang
  3. Day's wrap: Fendi, Gucci, China's Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
  4. Saks Fifth Avenue debuts $200-$600 meal kits for New York’s wealthy
  5. Gucci debuts new playful take on idea of imitation with Accidental Influencer project
  6. Dior promotes summer skincare in pastoral pitch for country living
  7. How to create a more equitable and diverse work environment
  8. Fendi, Gucci, China's Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
  9. Kering’s Qeelin jewelry brand is symbol of China’s growing pride for domestic champions
  10. Louis Vuitton plays up classic luxury in new handbag effort
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Global wealthy begin shift to sustainable investing with pandemic overhang
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