Luxury Daily
The authority in luxury news.
March 25, 2026
  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  3. Natural Diamond Council introduces World Diamond Day
  4. Longchamp, France’s Shapers Club form artisanal connection
  5. Estée Lauder Cos. confirms merger talks with Puig
  6. Belmond announces summer debut of rebranded river cruiser, Marguerite
  7. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
  8. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  9. Boucheron opens first flagship in China
  10. The Macallan brings ‘Distil Your World’ series to Paris
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

China dependency exposed and virus-wary world in lockdown: What should luxury brands do?

February 28, 2020

Burberry Chinese New Year 2020 campaign with a capsule collection. Image credit: Burberry Burberry Chinese New Year 2020 campaign with a capsule collection. Image credit: Burberry

 

By Mickey Alam Khan

As the coronavirus reaches pandemic proportions, luxury marketers may be forced to come to a stark realization: 2020 may be a write-off, and the five-letter engine for profit and growth – China – has temporarily sputtered.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  3. Natural Diamond Council introduces World Diamond Day
  4. Longchamp, France’s Shapers Club form artisanal connection
  5. Estée Lauder Cos. confirms merger talks with Puig
  6. Belmond announces summer debut of rebranded river cruiser, Marguerite
  7. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
  8. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  9. Boucheron opens first flagship in China
  10. The Macallan brings ‘Distil Your World’ series to Paris
VIDEOS
More Videos

MORE IN Retail
Audemars Piguet brings AP House concept to Miami Beach
Printemps New York celebrates first anniversary with LG
Supply-demand issues in Europe prompt brands to rethink retail spaces: report
Loewe presents creative directors’ debut collection at Bergdorf Goodman
Saks Global draws additional funds from $1.75B bankruptcy financing package
Dior stages South Coast Plaza pop-up



RECENT ARTICLES
Louis Vuitton names second edition Watch Prize winner
Audemars Piguet brings AP House concept to Miami Beach
Printemps New York celebrates first anniversary with LG

Longchamp, France’s Shapers Club form artisanal connection
Luxury Unfiltered: Most luxury brands have no idea who their client actually is
Natural Diamond Council introduces World Diamond Day