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Estée Lauder wears makeup authority mantle with how-to video channel

September 28, 2011

Estee Lauder's creative makeup director Tom Pecheux

 

By Rachel Lamb

Beauty brand Estée Lauder is taking its cosmetics authority to the masses with the release of its new YouTube channel already boasting 35 videos.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. Veuve Clicquot debuts après-ski activations
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Presentation decks and agenda for Luxury FirstLook Jan. 15
  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Unifying influencer marketing strategy can unlock growth potential: Inpulsus CEO
  7. Dior dives into French Riviera with escapist fragrance
  8. Free webinar Oct. 27: Finances of the luxury home buyer
  9. Audi propels Santa into the future with electric sleigh
  10. Hermès showcases the surreal for spring campaign
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