Research
March 3, 2020
This year marks the turning point as Alphabet and Google cross TV in advertiser spending budgets worldwide. Image credit: WARC
By Luxury Daily News Service
Online advertising will account for more than half of a projected $660 billion in global ad spend for 2020, with Google parent Alphabet and Facebook combined taking 35 cents on the dollar.
{"ct":"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","iv":"8078a546e3b09826eff813f32a272243","s":"a5283ff8dec0ccdc"}
Share your thoughts. Click here