Luxury Daily
The authority in luxury news.
Dec. 24, 2025
  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Estée Lauder Cos., Jo Malone launch AI scent advisor
  5. WatchBox looks for growth in editorial integration
  6. Luxury Women to Watch 2017
  7. Burberry bans exotic skins
  8. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  9. Gucci studies connection in spring/summer 2025 campaign
  10. With ‘My Call,’ Rémy Martin finds meaning in new milestones
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

News briefs

Lexus, Aman, LVMH and Alexander McQueen

April 6, 2020

Lexus has dropped switched promotional advertising in the United States to a people-focused campaign in recognition of the trauma around the COVID-19 coronavirus outbreak. Team One, Los Angeles, created the spot airing on TV and other digital channels. Image credit: Lexus Lexus has dropped switched promotional advertising in the United States to a people-focused campaign in recognition of the trauma around the COVID-19 coronavirus outbreak. Team One, Los Angeles, created the spot airing on TV and other digital channels. Image credit: Lexus

 

By Luxury Daily News Service

Luxury Daily's live news: 

Lexus, recognizing mood, switches all US promotional advertising to national people-first effort
Japanese automaker Lexus, acknowledging the trauma around COVID-19, is replacing U.S. national advertising and sales event messaging with a new campaign called “The People Business” airing on primetime television.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Estée Lauder Cos., Jo Malone launch AI scent advisor
  5. WatchBox looks for growth in editorial integration
  6. Luxury Women to Watch 2017
  7. Burberry bans exotic skins
  8. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  9. Gucci studies connection in spring/summer 2025 campaign
  10. With ‘My Call,’ Rémy Martin finds meaning in new milestones
VIDEOS
More Videos

MORE IN News briefs
Day’s wrap: Sephora, Selfridges, Burberry and Mercedes-Benz
Yoox Net-A-Porter, Tod’s, Audi and Emirates
Day’s wrap: Yoox Net-A-Porter, Tod’s, Audi and Emirates
Day’s wrap: Chrono24, eBay, Fendi and Aston Martin
LVMH, Prada Group, Neiman Marcus and Mercedes-Benz
Day’s wrap: LVMH, Prada Group, Neiman Marcus and Mercedes-Benz



RECENT ARTICLES
Louis Vuitton introduces Visionary Journeys Seoul
Savannah College of Art and Design debuts SCAD LUXE research center
Exclusive Resorts purchases Inspirato for $59M

Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
Follow @LuxuryDaily for the latest in luxury news
Happy Holidays!