Research
April 6, 2020
Getting the work done: In-house teams playing key roles. Source: ANA creative messaging survey as marketers adjust to COVID-19 environment
By Luxury Daily News Service
A new survey from the Association of National Advertisers has found that 90 percent of respondents have adjusted their creative marketing messaging since mid-March when the World Health Organization declared the COVID-19 coronavirus as a pandemic.
{"ct":"Gc9NEsxxhhdjguNi73qLcbIQpUNqoEw3pzx8cXhlE1zPIo26KjxIN5fP8z7USN\/vvswczfxHXST6czfkdlMPPhWHT6xfrq063Dwe1nOuhbHaq9fwZZZNNMa3777xYQeDUfnLNFizxDaQ5I1YYNT\/YmUEwTM\/L14ls+5nQ+CRv9won9C7v8badt0soAAGGI9XDC0F4aoRjd\/+kxO8K53CGMj0wxk+sD0FTGnYfLlhqIsjubp9hhIwSyoENnwkd6NyUZ2baCIBbxqdeOZf4FxSoCB\/\/fO1\/iyV2XeuPhDXO0qEFpI8SvJxlrhQqB4MSUx1GDtBFuYAEjzNQVIoBqSvR6+A4HfVhkZSC5GHCXJsb\/8uEkqCAPj6\/ZbEqcasjw26PbBnAYAoENEwa8U9POCA+4QKUWcgfA9ivsxYCkC1ct9Bcop1XNy1lSUxJo7g99qfcKC5McQwVkCFpAr82r0kuNspvYieG2y9792SVOBNppvVVO7jZ3ONHjX\/lOnnImilWXtRvrnXBhwgM62uAB\/H7e59hpZ2s\/HmTripUMe2KKgMzixXp4043ih2k4fK3wVN+arWl6kAeuqdNOvJF+GqOYMQeOjTXj9tdEQ+WRR8QjE6k5YiMV66QxZgXiAeOBqw0qZiRyjvWwJa4gt+bQagagDidpoVNu70m5feoSYui0CaVirouQSZPzzpkuOwboyrfogD8beXUKNq8bdgvnbkt5ymB2\/WJBhYorCjunEsLew8vKeOPMPxeNIXA2D\/dsuu3JyFrjuDZiu\/Uc167xEiHyGfSIwsya3Ad8MElX7JoatBOMZmc3tbfFQKvBc7AQYoYn+RAE2CKGCMRGOJRHK61dAo7FixknXTME1nNQr\/AxTZZ+a0CwjJrjxOQ60CLvw1sNBwQUwRmeiy\/PjmrbJh\/B1XgHRuOuOnOgdHThNlCo1hyEVCwvablGLuaXcrzg6nOlUvL2Hi21tAqDpfBzjvdTxOycbhYTVKPD3lI18Qb8nox2xd6G16RlV9Pi3xfAhKn\/93uqG+6taeqeo+tPE8edGk7nLLuPzFSguyB2QADslbQ2d+YrNIr+uqBj+oQORRU6sCPXz5oQl42dL\/nJDZHcaf3GWaTvUOffmG7dxd0e6qgHt5HvUqz8Tm3r5oYDQM8s6cJYZB\/ZtTnkpHwpidjktjYNsu16WS2snXNP142Xks26G\/9\/dC6IXPQTXqMersL6n6XfIaD9Y3qmXdDtq6R3EbcpplAtu1UqHT0N8\/oE9rCfGSRpiizH6203phrnxs8htrai38eAGBnHR1Ha5op90aHVS2G38MC5KFxgAST1jqTwdG7hSZyeAs6ooYMH7T1nBuqCtrCCyZ\/PT4j8hsy8kye4By9XDkpMFHHibyEJLX8Jd1HG8i0mivXhQrHoKNS0oU0\/CEdnti7ClSXLPsQx8xUEK57edMlu9WTb+bUM+PT4JglqCEp9tFODlkJrfk5LXWaHmfp9LYBTyjzj4qo+EQEQe76kFORZvkqMXSS8EmvFxxsFPAWuOAtJuJOBt1Z+VUGhoyimKXWgfRS8IQrM5VTmMsM1VmNjI+h8Yf\/f9NXwUnxAONpnSs1+OFU5c3zfdyAing9vE\/XcMjo3Hg8N1iGRmTxTSuI292YbVlhT+M2071gvk7rlt3+KVTfdHm2wU7+E7wdGXdUQZ9H1ik2Mly4kM5SFF9xS7gLHogj6+WGxWDwNWA7EwYVWIk7B9xQ\/tPyedqi0KNLnHPEEDH\/qjnCM22dZIKXArWQgvr48s8thJpHoV0s2vl0O2HPXgM7DwTuSmgOD97s+uRAaaZtTuuqUpGbfF4xp5M15f7RxUINcgK9sQQMtgQDzQRVlDadydTh8hvbCcyWciJklS3FslJLfWf2cOncJKgOqoK7tvA3KL7TkitKj4\/iNtEI0I2wHv3c6zuTJDNsxLGytmkhbIHllMbwOQYCM7nqdbmStXWuYGgom26eAJQ7gJQ7NTGb2gy20fCrPJCuXW32HaeVcwpK+bv+bs7m593kKE0VXEfkLfJDXH08P1TrDQ35vMYd+H\/QwyQSDmclicWzHxLXmU2a+hIBxILuR3K6ejaiv1fKLc8oiXtg1JPYYAedWOpD1\/QRjzHJYZ3ULFIgh2UL9C2qvdMQkFsdiWskK78bDeoFzsoelmA+Pki85Eixm21hUedF5ypmZ4ekJFHfmoSKrRIfCY\/Vi8SA0LToYEv8duATyOeU\/50+uflJlPZ4SzzhrGfMB8+SzVvsXYzFdD\/N6JAiZEDabo46K2fjy8yEeJdbYAttwbnQShhm5gJ2Vs7czT6kDypkHi6cRMn998s2Gt6RaCQ+YquIttDu4i+jMtXv2UkiXQKM6patfNxcieekJh0O7fZK8N8i1efl7rUIFE9u5AiQK++2Vp+ZeoioRISeSlMil+drut\/kDWuADEq7J2oeXR1TDPGAj7C+3tSofvLSD0HoTiDEeYb6ywjn1EtkLvUj5wo9kMS3NXSFuvTPgJtn1cvsdDnNIAdo0n0schhHWFuvmUydxChvVYdheA3a4YWDlQZ\/D4WPa2rKP+2nZpVwmkIbGAKuWqsbn88eX8raCiT3HWLlkiAnY5ePlMM5eRgJUBFUkhoCoKW5PU7kPZ9Jqxz\/bMLLGizsiYV9eC39sxO\/RUjsLtp8Rs57V79\/T\/Gqc2Sy6tO1JhPo9YhrUitmE947THL\/gSh++dthnmOt2CctbvIHN3T2Wt4iELrSIOQ4e2nrHs4wwnD0t59I+ke2P7SMGxshx508gxZKSQv2QNfx7gHUFf9yOKJYgKuQe6\/xU7VIzY\/UEX1CJoWXIYFs0gEu5zXftiB+99YjMFJxOyPuiiTNr7bjgoCaQn\/+IXy1MW3PvDmdi\/kFutwyryHlvKKOPFgRnMn+EZOAf2Ej+wJeXDhTvIammdnh9W\/dZdNU5ZiYRi\/3v\/+f+RUo0q+PxtXojCueLqfgYGXTGLg7AOjIDhZEeL\/Ga57bHTZpDryp4CHxHcryzn0p1SVjMB1f1Y1cT7MCFECI9\/wkDuLE8BVzfX7v+ClJ4Y9uF6Imc1ODRV60BQ4OFgwyjbjtmAK5PBpYW2DcYJbICPWfwAOMQwkjbkGCb6BlH0OpjRnJRSwQU6VlhSYeD5xF52CFkhJFb8Wf74un\/st3mvBrMqjSnAyjOgECvK7eRAxHvfMi3HIH2lbzOBTfxeHA49xSGXtY5ebMJKzJpXzvKpglZjNCIByz6chxWNSotCoEYqw8n7OlvdMn1yYebj2weJxlWeGJTdAQNStx2xYnvlgPUSYyRbbLmWdG0wnhNcKCce0QcIZgobPH3Pgy6+Qcb4Dk8\/c1nj0LpCRKcZA7Ptd4+mihUsi6brAtoHeNEbRjzllAFFIyv4m+qv82X1fxWhIhSH3QiOEmTp9yZmNu30E22n1QnmimqkQOnDzhCrdGbEtVR6RAJyON9UZZ3qpmNze\/NoUCS0ze1jmm\/KLbjp0qBaIBJ9IjiS2O0fZbLBaVLgAixew+X6Abw+54zei4zpjpNUB1XBS5TQhdjBG\/8G+F2btHYTvhlOaGGKVy6pVn6aqMu7hQcZAty26P63rz5ueARuE3Qs39WX2NZFebINk+1OU1s2Z3T3VTTpWYEk58wxa6zJCNIUpzU7FqTrIldkMSE5RjOo7\/+gUJpLkqMYHPpdJDzGuFd5dQh1C97vS\/m3\/iYuHF1ILF2kjzMlWAZW+Nb\/R79yCRLCGYgYATXvhz1fW2IiLgfgxShhBNJt5c5YMwq3PaHz3Lw7bHn7R6EskQboOzvFIrZ4sRsIipoDB6w3g6mlM0smcyu14htkSae3L08ISScv6f6jCl\/dS5LgGS0jpQTf1qi4IbswlhJti8EE9VucCszr5tcbXNk09PfjHBn9UY\/UPLrEtuJ4t3D2S+4KNrXapRMUrifm6fWWD7zDNfSz3EMFWA6Vgs68YtcTNEuedqdtCDnp2md2l+07Nx9ecAcLrcDRZiR5chy5gqLnIOxaql2LnpRKrBS2WzJ6zkWm9foBG4MF++WJN7nDipSiJzAtTWXof32zsm\/xXRUNoj7yRNrNQdAfjAn60hrjKpGBrrBy7bfD1zr2W2vmhqf8u1l+BLuWa3UUFn9DaizJJCgP0NPX\/e836sqAB52\/aT9R37JmYpAE+iSNHGrhc9\/dgINHhYvDJ8pLrNVDSQ\/DJi4J+AdIfWBt3JMezpeWTfLMRRgIqoitrJxLyRhaLb6k4T81Ehr4au0u0BVjF1cAVN7yFqy3bQ4DhIA+Ovx7XQGFfQbP74B+5kwfr7Al1Bo\/08UrQcixwf4p807y54i3a9jaojSIdWABpYqjl3fGA+AZcvn0AjUe8KtxrZmLvYykSRtVQSrgZvlrFIIxJRD6FgCufyTSP6JeetxCFo\/6WDf0A+9TK9dQTNa+HnAOBcKiHXqzOxA4OajuyVC\/S3wdVXoGURUeq+NV1kgpJhC9DHlYtcz5schV6ZkwwUxIXLZZCHUK9fHVlZ4ptBy10H8k\/Owhjxup+WvvCbF3IzKJAgc4SjAKU7IUOq6s+Xhuqf+b36X+XKVvBCFqEY86upgcEMDESwhCyDFK7FFWmwsIvQ1OVq+HL6u4IUOcCJdAMet4b0r7kphD3yoFx0ez+R4pqu9ctsic0U4c2oCqLyzasaM38I8KndXiJP3iIfqF5SPKcLV8o7l\/A63GVL8vKXBlUAGrIEov3FnhC2M8qLzOffSr7h\/l+LIKWyiNkqHJ+z6aAigS1iWT6FwHkqkJapXxl8o943huLPKOaOCoDXvJ5TQD+hnZ4qIMziI9VDVEmDwZsUN7NtsWEX54VVnd4PlU5NLXc7dvqWM9I3kBHf6ME6XeBOacmQXN09dBBLF7rw9\/MLNtiYCeX0rXgiy8AGC7g3250JByPaLijw6Vzw1trGbjzy90gklQvuanp6ng6trcQx9kMrGMmezvkTBKf3chtSqyjnJ9wTpb69yUI3Q8Ey1BRVPiIvn967+cytoUXdX2V3tFKkzYQP97Mg9qOTPROVqJ0jXr2rlRLYlbBYVOhqAFoXz8ORtVxJebAHPnYvGR9NFOV8wvDLPrhn7OZg+vPu3fBzbMHhoSjaE7SpRLckH6LhICXNl6lNDY689yKAnodnh+8FfVAbg9en\/lIsqJGNxJjO9YYN3Po7DIB0dnY\/X1MHpb3GZaz+ndPRXEriJzDfjW9G99fkZGzIZPryHxJcrdOhgoVePoDl5X94EsZswXGiWWwJMSOPvBzdZB9XoKhu8YtK1xpJq6IWcgpxhbPkfinCcm9VOHt56slvwvY9Et1ONit79XCvPbjO76rhsv4kIxC1DJ9p2577Q2T93h9M4L7R+kRg2mUN847OmtVUa9OD24sRrIe+mHPKU\/1lRdwfRkq1aMsEKiSlXi2mdavq+KLpX6sQWHAVyuN8eut9v85kEZ3f596r8+NBHsLOb1JH1j3sOb99C1uIke1UTaM9A1Qh4A+toyVFFgMEu6BGaf8t6y6dv7iyOgsgT2ZhpYK0fy6puT4cfZc\/d5dV5pNw7cakcQo3ZmmW3R9g0IzSbVIGMvnoW5XlZyYB2EYrngGj60N\/URbny9gK\/yCo8alUatHGzBGf43tYhqIBwRPTZFC7\/XR0pbgZvGs85JPlEAlIT3+ODSNcAyD8ZvycIIOFqnXXvilpQzc1w8otIOowwFMO\/6W3SCMFiYfpd2PfMYV0gYTSAvquNnEzi8nz19Ie\/fu0IoA996FUrwopiTHwUDW6adplSC4Km6p2N\/xY0wL13h2s5HV2rPFhdilvdNNu3tK96kUJMHR\/AZWq2mNakNCKwVZh99jdKHuL2O7yjuV644gk0VSEZA8IYrMfQ==","iv":"9e654b9be026a64124d394812be1e208","s":"e432a73a2387da6a"}
Share your thoughts. Click here