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June 7, 2020
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  3. Diptyque CEO on pop-ups, expansion and state of the fragrance market
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Research

In-house agencies most important for producing new creative assets in shadow of COVID-19: survey

April 6, 2020

Getting the work done: In-house teams playing key roles. Source: ANA creative messaging survey as marketers adjust to COVID-19 environment Getting the work done: In-house teams playing key roles. Source: ANA creative messaging survey as marketers adjust to COVID-19 environment

 

By Luxury Daily News Service

A new survey from the Association of National Advertisers has found that 90 percent of respondents have adjusted their creative marketing messaging since mid-March when the World Health Organization declared the COVID-19 coronavirus as a pandemic.

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  1. Luxury brands condemn racism even as looters damage Chanel, Bloomingdale’s and Nordstrom stores in US
  2. Savile Row tailor Huntsman makes face masks to match bespoke shirts
  3. Diptyque CEO on pop-ups, expansion and state of the fragrance market
  4. Rebranded Natural Diamond Council clear about new mission: Only the real thing
  5. Day's wrap: Kering, LVMH, TAG Heuer, Ronald Lauder and Estée Lauder
  6. Dior goes for gold with flashy J'adore campaign
  7. Gucci places focus on fine jewelry with The Cut mobile ad
  8. Fortnum & Mason sales up 12pc in fiscal 2016
  9. Dior appeals to product-conscious consumers with sustainable skincare
  10. Chanel captures lifestyle of "Café Society" in high-jewelry effort
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