Research
April 6, 2020
Getting the work done: In-house teams playing key roles. Source: ANA creative messaging survey as marketers adjust to COVID-19 environment
By Luxury Daily News Service
A new survey from the Association of National Advertisers has found that 90 percent of respondents have adjusted their creative marketing messaging since mid-March when the World Health Organization declared the COVID-19 coronavirus as a pandemic.
{"ct":"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","iv":"ddd1b681be3dd62049c421c8c232d52c","s":"5caaac11565cc335"}
Share your thoughts. Click here