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Aug. 12, 2025
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Research

In-house agencies most important for producing new creative assets in shadow of COVID-19: survey

April 6, 2020

Getting the work done: In-house teams playing key roles. Source: ANA creative messaging survey as marketers adjust to COVID-19 environment Getting the work done: In-house teams playing key roles. Source: ANA creative messaging survey as marketers adjust to COVID-19 environment

 

By Luxury Daily News Service

A new survey from the Association of National Advertisers has found that 90 percent of respondents have adjusted their creative marketing messaging since mid-March when the World Health Organization declared the COVID-19 coronavirus as a pandemic.

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  1. Message in a bottle: The power of time and age for luxury brands
  2. Saks Fifth Avenue scales AI-powered voice assistant
  3. Gemfields sells Fabergé for $50M
  4. Porsche documents custom design stories in video series
  5. Frick Collection concert series returns
  6. Silversea appoints global head of food, beverage
  7. Diamond prices decline amid US tariff uncertainty
  8. Off the Cuff: A Q&A with Vispring's Clare Schifano
  9. Redesigning luxury’s growth logic: From obsolescence to regeneration
  10. Follow @LuxuryDaily for the latest in luxury news
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Message in a bottle: The power of time and age for luxury brands

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