Marketing
April 7, 2020
An Eric Valli photo for Louis Vuitton from a 2011 campaign shot in New Zealand. Image credit: Louis Vuitton
By Dianna Dilworth
Many luxury brands are relying on their archives to communicate and engage with fans on social media as campaigns are put on hold until the economy improves and photo shoots shut down amid coronavirus shelter-in-place orders.
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","iv":"7cbdae14ec321f5ec7921b38651156ec","s":"5cd155de3031d1e7"}
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