Marketing
April 7, 2020
An Eric Valli photo for Louis Vuitton from a 2011 campaign shot in New Zealand. Image credit: Louis Vuitton
By Dianna Dilworth
Many luxury brands are relying on their archives to communicate and engage with fans on social media as campaigns are put on hold until the economy improves and photo shoots shut down amid coronavirus shelter-in-place orders.
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","iv":"fbf9e2fc67bedae832c53dc98a01b862","s":"c7cef6685b59e2c6"}
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