Marketing
April 7, 2020
An Eric Valli photo for Louis Vuitton from a 2011 campaign shot in New Zealand. Image credit: Louis Vuitton
By Dianna Dilworth
Many luxury brands are relying on their archives to communicate and engage with fans on social media as campaigns are put on hold until the economy improves and photo shoots shut down amid coronavirus shelter-in-place orders.
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","iv":"bc4f92f8ef61b7d7b253a800554176f5","s":"f80e1c6bd21544a5"}
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