Marketing
April 7, 2020
An Eric Valli photo for Louis Vuitton from a 2011 campaign shot in New Zealand. Image credit: Louis Vuitton
By Dianna Dilworth
Many luxury brands are relying on their archives to communicate and engage with fans on social media as campaigns are put on hold until the economy improves and photo shoots shut down amid coronavirus shelter-in-place orders.
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","iv":"a5d1e689fab939ebc988d2d129198d34","s":"b07601163cf96fc5"}
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