Marketing
April 16, 2020
Hamish McCollester is senior vice president and group creative director at Rapp LA
{"ct":"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","iv":"d76c398ac1594fe8f0ec7e0e439c96d2","s":"c5352254c5c90efd"}
Share your thoughts. Click here