Research
April 17, 2020
The spike in ecommerce will outlive the COVID-19 crisis, per a new report from Adtaxi. Image credit: Adtaxi
By Dianna Dilworth
Consumers are becoming more responsive to digital ads and more willing to make purchases online in categories that they would previously have bought in person due to COVID-19 shutdowns. This behavior will likely carry over after the crisis ends.
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