Research
April 30, 2020
Influential musician Billie Eilish in Chanel at the Oscars. Image credit: Billie Eilish
By Dianna Dilworth
Investments in influencer marketing programs have grown 10-30 percent in early 2020, and these numbers may continue to rise as stores are closed and brands look for new ways to maintain sales during the global lockdown.
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