Research
April 30, 2020
Influential musician Billie Eilish in Chanel at the Oscars. Image credit: Billie Eilish
By Dianna Dilworth
Investments in influencer marketing programs have grown 10-30 percent in early 2020, and these numbers may continue to rise as stores are closed and brands look for new ways to maintain sales during the global lockdown.
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