Research
April 30, 2020
Influential musician Billie Eilish in Chanel at the Oscars. Image credit: Billie Eilish
By Dianna Dilworth
Investments in influencer marketing programs have grown 10-30 percent in early 2020, and these numbers may continue to rise as stores are closed and brands look for new ways to maintain sales during the global lockdown.
{"ct":"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","iv":"4b3a397114b2c67cba644844fbee4a02","s":"cc96e4f204ae6989"}
Share your thoughts. Click here