Research
April 30, 2020
Influential musician Billie Eilish in Chanel at the Oscars. Image credit: Billie Eilish
By Dianna Dilworth
Investments in influencer marketing programs have grown 10-30 percent in early 2020, and these numbers may continue to rise as stores are closed and brands look for new ways to maintain sales during the global lockdown.
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