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Research

Relatable influencers are key to future of luxury

April 30, 2020

Influential musician Billie Eilish in Chanel at The Oscars. Image credit: Billie Eilish Influential musician Billie Eilish in Chanel at the Oscars. Image credit: Billie Eilish

 

Investments in ​influencer marketing programs​ have grown 10-30 percent in early 2020, and these numbers may continue to rise as stores are closed and brands look for new ways to maintain sales during the global lockdown.

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