Research
April 30, 2020
Influential musician Billie Eilish in Chanel at the Oscars. Image credit: Billie Eilish
By Dianna Dilworth
Investments in influencer marketing programs have grown 10-30 percent in early 2020, and these numbers may continue to rise as stores are closed and brands look for new ways to maintain sales during the global lockdown.
{"ct":"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","iv":"e9bb6ce44d5699688bf4887393e9edeb","s":"a1763be2d01d6ba4"}
Share your thoughts. Click here