Research
April 30, 2020
Influential musician Billie Eilish in Chanel at the Oscars. Image credit: Billie Eilish
By Dianna Dilworth
Investments in influencer marketing programs have grown 10-30 percent in early 2020, and these numbers may continue to rise as stores are closed and brands look for new ways to maintain sales during the global lockdown.
{"ct":"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","iv":"510f135b8fceb98e67cf344527b6c95c","s":"9df7ccb8f6485f1b"}
Share your thoughts. Click here