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October 5, 2011
By Giselle Tsirulnik
LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.
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","iv":"9c6932440c32b4e1f854c1ee71560ca7","s":"71aad279dcf450a4"}
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