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October 5, 2011
By Giselle Tsirulnik
LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.
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","iv":"b2306f5f59db8432b0326ce0030ca484","s":"a66442ba5ca7d62d"}
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