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October 5, 2011
By Giselle Tsirulnik
LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.
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","iv":"fc52e0d9ee76d2d71934302c90a0edd9","s":"9e6ee4db32f7081d"}
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