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Mobile

Hennessy campaign garners 1.3M QR code interactions

October 5, 2011

The custom-built Hennessy/Kaws mobile landing page

 

By Giselle Tsirulnik

LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.

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  1. Strong storytelling key for digital, physical spaces
  2. Chinese beauty buyers show growing interest in niche labels
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  4. Franck Muller designs "first ever functional" bitcoin timepiece
  5. Global wine market sees shifts in production, consumption
  6. Day's wrap: Mercedes, Prada, Franck Muller, Nordstrom, Cunard and Loro Piana
  7. Day's wrap: Mercedes, Prada, Franck Muller, Nordstrom, Cunard and Loro Piana
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