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October 5, 2011
By Giselle Tsirulnik
LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.
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","iv":"b66ac51b3d9b0dd8e983ca41057ae6f0","s":"51c9c957cd26cdc1"}
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