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October 5, 2011
By Giselle Tsirulnik
LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.
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","iv":"befce167274f4c1f17a03e90f13448ca","s":"a95d5066639eccf7"}
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