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October 5, 2011
By Giselle Tsirulnik
LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.
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","iv":"0301f04c1fd95c52d73a43b78c12862f","s":"e938a8b95e0eed39"}
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