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October 5, 2011
By Giselle Tsirulnik
LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.
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","iv":"792b0013e9bb6942cdf91762d34a2bcf","s":"2d753f6b0a31c007"}
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