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October 5, 2011
By Giselle Tsirulnik
LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.
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","iv":"f8e3f1652f280504a008a6c12f6c9863","s":"d4f92ee465f7243c"}
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