Beauty
May 11, 2020
McKinsey & Co.'s latest report, "How COVID-19 is changing the world of beauty." Image credit: McKinsey & Co.
By Dianna Dilworth
The global beauty industry has seen steady revenue increases since 2005, and will likely weather the COVID-19 outbreak even if sales drop a bit, especially at the luxury end.
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","iv":"97df99b775df1b391c2f26b1c7a750c7","s":"d07203c801b5b2e5"}
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