Beauty
May 11, 2020
McKinsey & Co.'s latest report, "How COVID-19 is changing the world of beauty." Image credit: McKinsey & Co.
By Dianna Dilworth
The global beauty industry has seen steady revenue increases since 2005, and will likely weather the COVID-19 outbreak even if sales drop a bit, especially at the luxury end.
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","iv":"3386a7c5fcba3f6cabd976527102c1f6","s":"fdeeb167cdce9d39"}
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