Beauty
May 11, 2020
McKinsey & Co.'s latest report, "How COVID-19 is changing the world of beauty." Image credit: McKinsey & Co.
By Dianna Dilworth
The global beauty industry has seen steady revenue increases since 2005, and will likely weather the COVID-19 outbreak even if sales drop a bit, especially at the luxury end.
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","iv":"c5a4db7169d9faa29116d1efdbbbd479","s":"ede69475d1ffab00"}
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