Beauty
May 11, 2020
McKinsey & Co.'s latest report, "How COVID-19 is changing the world of beauty." Image credit: McKinsey & Co.
By Dianna Dilworth
The global beauty industry has seen steady revenue increases since 2005, and will likely weather the COVID-19 outbreak even if sales drop a bit, especially at the luxury end.
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","iv":"3e54053c01005222d54726b8f5cdce03","s":"44925e026415a8ee"}
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