Beauty
May 11, 2020
McKinsey & Co.'s latest report, "How COVID-19 is changing the world of beauty." Image credit: McKinsey & Co.
By Dianna Dilworth
The global beauty industry has seen steady revenue increases since 2005, and will likely weather the COVID-19 outbreak even if sales drop a bit, especially at the luxury end.
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","iv":"455e62ef5f5533ca0aaa7dfed7bbe74f","s":"d95d3dd18d145a22"}
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