Research
June 4, 2020
The COVID-19 lockdown has meant that digital has more say in conversion to in-store and ecommerce sales. Image courtesy of River Island, Qubit
By Mickey Alam Khan
Comparing shopping trends mid-April through mid-May through the COVID-19 lockdowns has unearthed online behavior that will likely shape in-store retail strategy once bricks-and-mortar operations resume in most cities worldwide.
{"ct":"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","iv":"1b66301fe7c53d1f021ca7f82ed276b8","s":"fb81b7ab27270a18"}
Share your thoughts. Click here