Research
June 4, 2020
The COVID-19 lockdown has meant that digital has more say in conversion to in-store and ecommerce sales. Image courtesy of River Island, Qubit
By Mickey Alam Khan
Comparing shopping trends mid-April through mid-May through the COVID-19 lockdowns has unearthed online behavior that will likely shape in-store retail strategy once bricks-and-mortar operations resume in most cities worldwide.
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","iv":"5530fd78fb6357d51d0de7b7ca4e15e6","s":"f392b6783f88de16"}
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