Research
June 4, 2020
The COVID-19 lockdown has meant that digital has more say in conversion to in-store and ecommerce sales. Image courtesy of River Island, Qubit
By Mickey Alam Khan
Comparing shopping trends mid-April through mid-May through the COVID-19 lockdowns has unearthed online behavior that will likely shape in-store retail strategy once bricks-and-mortar operations resume in most cities worldwide.
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","iv":"90905c45db0f107d017dfd3101f6f15b","s":"52c879016cc22b31"}
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