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July 27, 2021
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Research

Post-work shopping may suffer once stores reopen with fewer office-goers

June 4, 2020

The COVID-19 lockdown has meant that digital has more say in conversion to in-store and ecommerce sales. Image courtesy of River Island, Qubit The COVID-19 lockdown has meant that digital has more say in conversion to in-store and ecommerce sales. Image courtesy of River Island, Qubit

 

By Mickey Alam Khan

Comparing shopping trends mid-April through mid-May through the COVID-19 lockdowns has unearthed online behavior that will likely shape in-store retail strategy once bricks-and-mortar operations resume in most cities worldwide.

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  1. Balenciaga, Coty, Amazon Luxury and Fairmont
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  3. Sephora introduces new Clean + Positive Planet seal
  4. Shiseido finds inner power with some familiar faces
  5. Miu Miu celebrates bravery, self expression in anecdotal campaign
  6. Coty names Constantin Sklaventis new chief prestige officer
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