Research
June 4, 2020
The COVID-19 lockdown has meant that digital has more say in conversion to in-store and ecommerce sales. Image courtesy of River Island, Qubit
By Mickey Alam Khan
Comparing shopping trends mid-April through mid-May through the COVID-19 lockdowns has unearthed online behavior that will likely shape in-store retail strategy once bricks-and-mortar operations resume in most cities worldwide.
{"ct":"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","iv":"0b720afec5eef9bad1671f87eb2a4a9a","s":"6b590a310d7b17a7"}
Share your thoughts. Click here