Email
Print
Reprints
ARTICLE TOOLS SPONSOR

Why consumers break up with luxury brands

June 9, 2020

Consumers buy luxury brands because they fall in love with them, but if brands break their trust, they will commit to never buy that brand again. Image credit: MISBHV. Composite: Haitong Zheng/Jing Daily

By Daniel Langer

To read the entire article, please subscribe or

Share your thoughts. Click here

1 thought on “Why consumers break up with luxury brands”

freffsin@gmail.com says:
June 9, 2020 at 7:38 am
Greta points Daniel. 50% brand death rate may in fact be low given that changes in brand behavior may be easy to discuss, difficult to execute. There is a built in arrogance that in a weird way fed desire and demand. This may be difficult to change until and unless leadership sets the example. Last point…consumers may not be buying right now but they are certainly listening, watching and learning.