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De Beers taps new market with Forevermark virtual try-on

October 13, 2011

 

By Rachel Lamb

De Beers Group’s Forevermark is continuing its augmented reality pursuits with the launch of My Forevermark Fitting, a virtual try-on experience through users’ computer screens available for the first time in the United States.

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  1. Chopard, Boss, Lancôme front AR experience from Snapchat
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  5. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  6. Sephora highlights the integral presence of Black beauty
  7. Dior’s ‘Lady Art’ project turns 10
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