By Mike Ricci
A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has recently been focused on the subject of mobile measurement. Or, more accurately, the continuing perception of the complexity of mobile measurement.
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","iv":"78fd5c68fea1e2063055fb824ba7f2fe","s":"be74b6d4a9f62283"}