By Mike Ricci
A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has recently been focused on the subject of mobile measurement. Or, more accurately, the continuing perception of the complexity of mobile measurement.
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","iv":"4bb4b5207259db1b2f162d216e204cbc","s":"039883888d2f4b09"}