By Mike Ricci
A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has recently been focused on the subject of mobile measurement. Or, more accurately, the continuing perception of the complexity of mobile measurement.
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","iv":"54765b0596f8517816935b14398c5999","s":"521cfcf689749dcc"}