By Mike Ricci
A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has recently been focused on the subject of mobile measurement. Or, more accurately, the continuing perception of the complexity of mobile measurement.
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","iv":"6fb195db3d3d9c0178de398747b340cb","s":"802b069a22f601b2"}