By Mike Ricci
A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has recently been focused on the subject of mobile measurement. Or, more accurately, the continuing perception of the complexity of mobile measurement.
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","iv":"0799461c0d7922f5e70fc22aad284601","s":"fcecf500cdf20be8"}