By Mike Ricci
A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has recently been focused on the subject of mobile measurement. Or, more accurately, the continuing perception of the complexity of mobile measurement.
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","iv":"adddf4a9d9981490c9338916d3a3c474","s":"1aaa1a61d756915b"}