Research
June 22, 2020
The top 5 percent of brands on Forrester's CX report. Image courtesy of Forrester
By Dianna Dilworth
Automakers and retailers were held by market researcher Forrester as the luxury sectors delivering good customer experiences, which consists of consistently meeting customers' needs, hitting the right emotional notes and even having the goodwill among customers to forgive mistakes.
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","iv":"f17a46fc0310c1c8fc44eae60215b0cf","s":"5ac7e0df0bd91533"}
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