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Research

Lexus and Sephora lead among luxury brands on Forrester’s CX report

June 22, 2020

The top 5% of brands on Forrester's CX report. Image courtesy of Forrester The top 5 percent of brands on Forrester's CX report. Image courtesy of Forrester

 

By Dianna Dilworth

Automakers and retailers were held by market researcher Forrester as the luxury sectors delivering good customer experiences, which consists of consistently meeting customers' needs, hitting the right emotional notes and even having the goodwill among customers to forgive mistakes.

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  1. Swarovski marks 125 years with anniversary collection to attract millennials
  2. What Google's new policy on counterfeit goods listings means for luxury brands
  3. Cartier turns to China, South Korea for upgraded Pasha de Cartier watch launch
  4. Day's wrap: Kering, Cartier, Ferrari and Suzy Menkes
  5. Bergdorf Goodman's Darcy Penick: Luxury Woman to Watch 2019
  6. Digital marketing needs to evolve customer experience: Forrester
  7. Gucci takes AR tech to Snapchat for footwear virtual trial and eventual purchase
  8. Porsche Design, matching bespoke capability for cars, to enable 1.5M design options for wristwatches
  9. Fashion mirrors social movements with brand activism
  10. Dior appeals to product-conscious consumers with sustainable skincare
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